The Pashu Sakhis S1 EP1

How poultry farming is helping women in rural India

Published on May 04, 2023


Show Creator


Sanju Devi

With self-help groups that place women at the forefront of development, The Nudge empowers women through poultry farming, as exemplified by the stories of Sanju and Ujala from Lucknow, a city in the Indian state of Uttar Pradesh. Not only have these women overcome poverty through keeping backyard poultry flocks, but they have also achieved nutrition security for their families. By providing opportunities for women to learn about the markets they are working in, The Nudge also trains them to step out of their comfort zones. As more and more women opt to raise country chickens as a means of earning a living, backyard poultry is experiencing widespread growth in rural India. Among its many benefits, the Pashu Sakhis have been able to instill confidence in rural women, empowering them both economically and socially. Watch the first episode of The Pashu Sakhis, where you can learn how they create an independent income source in rural India.

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