The upcoming general elections in India will be the most expensive in Indian history

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And perhaps one of the most costliest elections ever held in any democratic country

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Nearly 90 crore voters will be eligible to vote for 543 Lok Sabha constituencies across the country

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According to the New Delhi-based Centre for Media Studies,

The elections are estimated to cost Rs 500 billion ($7 billion)

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This makes it 40% more than 2014’s general elections

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N. Bhaskara Rao, chairman (CMS) said,

"The jump is expected from social media, travel & advertising expenses"

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Social media spending is likely to be higher, surging to about 50 billion rupees from 2.5 billion rupees in 2014

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With more than 8,000 contestants fighting for around 545 seats, there’s tough competition to win over voters

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To win over voters, blenders, television sets and even goats are given as gifts

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Last year, the Election Commission had seized more than 1.3 billion rupees of unaccounted cash, gold etc during an election in Karnataka

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To attract a crowd, politicians may offer food-filled boxes that can be expensive for average citizens

Over 26 billion rupees will be spent on advertising in the upcoming elections, according to Zenith India, a firm that arranges for slots on TV and in newspapers

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India’s budget has allocated 2.62 billion rupees to the EC for the elections this year, a new high

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The elections will start on April 11 and continue till May 19, 2019. The counting will be held on May 23, 2019

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