Bollywood actor Sushant Singh Rajput reportedly died by suicide at his Mumbai home

The actor was 34 and was known for films like Kai Po Che, Kedarnath and MS Dhoni: The Untold Story

As soon as the news was out, media started reporting on the matter

However, the way media covers suicide can influence behaviour negatively by contributing to contagion, or positively by encouraging help-seeking

The media can influence behaviours of the general public

Here are 7 guidelines for covering celebrity suicides in a sensitive way, advocated by WHO and other international organisations, (Source:Centre for Mental Health Law & Policy)

1. Don’t promote suicide stories by placing them in the front pages of the newspaper or as a lead item for broadcast media

2. Don’t give details about the method or location of any suicide death or attempt

3. Suicide notes, text messages, social media posts, and emails of the deceased person and/or their family members should not be published

4. Verify your facts from multiple sources when the reasons for a suicide death or attempt are not immediately clear

5. Don’t write of suicide deaths/attempts as horrific, unfortunate events. Open up your story by focusing on the celebrity’s life and their contribution to society

6. Don’t reveal personal details about family members, the deceased person, or any person who has attempted suicide without their informed consent

7. Suicide is a largely preventable public health problem. There are several counselling services and helplines working across the country for this cause. Include these resources in your story/report