The goal is to combat growing misinformation around COVID-19 by essentially providing accurate information on the subject
As UN Secretary General Antonio Guterres explained, this initiative signifies a refusal "to cede our virtual spaces to those who traffic in lies, fear and hate".
"Misinformation spreads online, in messaging apps and person to person. To counter it, scientists and institutions like the UN need to reach people with accurate information", he said
The initiative also calls upon people across the world to become "information volunteers" who would help share "trusted content"
Under Verified, information will be provided around three themes: science – to save lives;
and solutions – to advocate for support for populations that have been impacted by COVID-19.
The volunteers - described as “digital first responders” - will receive a daily feed of verified content that will be optimized for sharing on social media platforms..
..containing simple yet compelling messaging that either directly counters misinformation with facts, or fills in any gaps.