She cooks up a storm on the internet. Meet Sahini Banerjee who is creating a cultural dictionary of Indian cuisine in her kitchen. Sahini’s playbook is simple but authentic and curated for her audience with love. She documents the A to Z of Indian food in her kitchen. Sahini shares how sustainable an Indian kitchen can be and how middle-class families repurpose gravies into new curries. In this episode, learn how creating your niche and keeping your audience posted is crucial to sustained engagement.