Jai Dhar Gupta, founder and CEO of Nirvana Being, a protective solutions company, devoted the last 6 years of his life to solving the air pollution problem in India, home to some of the planet’s most toxic cities, through personal protective solutions and activism. He is best described as a serial entrepreneur who has built businesses in the US and India with a base in San Francisco as well as New Delhi.  Jai is passionate about health and the environment and has run a healthcare business in the US and had a focal role on highlighting the state of the poor air in cities across India. Being an entrepreneur, he has developed a portfolio of credible protective solutions that can help protect families, using science and sustainability as the core guiding values. He leads the #MyRight2Breathe Citizen movement in India through which he sensitizes the governments and the people about the dangers of poor ambient air as well as its ill-effects on the people in general and children in particular. Jai’s knowledge of air pollution and its impact on humans has been key to the development of Nirvana Being’s latest offering, the Airific mask, as a barrier to particulates. Jai is a graduate of the Wharton School of Business, University of Pennsylvania, and is a member of the Entrepreneurs Organisation (EO).