Meet Sangeeta who started her own brand Madhuram in the pandemic. Over the past one and a half years she has packaged and sold her products through multiple online and offline channels. A women entrepreneur from Amethi, Sangeeta’s self-help group ASHA has been the first case study to pilot a Social Saheli QR Code with her products. A single scan directs the consumer to the story of how Sangeeta set up her business.