Better Choices S1 EP3

Your guide to an eco-friendly holi

Published on Mar 29, 2021


Show Creator


India's most vibrant festival is here. While we're looking forward to the festivities, greetings and food, an important ingredient of Holi is colours in the form of gulaal. Phool, a digital platform is enriching our Holi experience by delivering eco-friendly and sustainable gulaal to our doorsteps.


This gulaal is made out of discarded flowers offered at temples, thus limiting wastage of flowers. These sacred flowers are handcrafted into charcoal-free incense, organic vermicompost and biodegradable packaging material through our ‘Flowercycling’ technology.

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