India's most vibrant festival is here. While we're looking forward to the festivities, greetings and food, an important ingredient of Holi is colours in the form of gulaal. Phool, a digital platform is enriching our Holi experience by delivering eco-friendly and sustainable gulaal to our doorsteps.

This gulaal is made out of discarded flowers offered at temples, thus limiting wastage of flowers. These sacred flowers are handcrafted into charcoal-free incense, organic vermicompost and biodegradable packaging material through our ‘Flowercycling’ technology.