Nearly 267 million people (15 years and above) in India (29% of all adults) are users of tobacco, according to the Global Adult Tobacco Survey (GATS) India, 2016-17. But tobacco consumption in India has decreased by 6 percent among the adult population. (Source: GATS 2) This National Youth Day, we follow a young college student from Maharashtra who finds out what drives youth to indulge in the usage of tobacco products and what role do advertisements/internet mediums play in them?