In many countries like the UK, pension funds invest money on the pensioner's behalf, often into companies that do harm, supply chains that are unsustainable, and industries that accelerate climate change. When people find out they’re accidental investors in these companies, they’re often horrified to know where their money is actually going.

The Make My Money Matter campaign centres around investing in more positive industries for attaining a sustainable future. The idea to to have a 'Green pension' where the money is not utilised in harming the environment.