A single business idea can go a long way. Meenakshi Rai from Gorakhpur is ensuring just that. With an abundance of business ideas, Meenakshi stepped into the rural entrepreneurial market with one goal - to give each woman a reason to own her business. Keen on changing the rural landscape when it comes to the contribution by women in businesses, Meenakshi works relentlessly to mobilise women to join self-help groups so that they can use their talents to become financially independent. She supports them with ideas of locally-made products, guides them in marketing their goods and paves the way for the next generation of women entrepreneurs, one SHG at a time.