Following an elephant’s way of life

Published on Apr 21, 2023


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After discovering the detrimental effects of plastic and factory-made clothing on both the environment and their skin, Alankrutha and Meher abandoned these products and even their corporate job in the US and returned to their hometown in Telangana, a southern state in India to lead a conscious lifestyle. They drew inspiration from the regenerative lifestyle of elephants, whose unconscious actions support forest life, and sought to incorporate similar principles into their own lives.

In this episode of Sustainability Show, we bring you the story of this couple who started their all-natural clothing brand to reduce their carbon footprints. They also started cultivating their own crops and plans to establish a self-sufficient food supply chain on their farm, all this as part of their conscious effort to live sustainably.

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